Step 4 - Expand & Grow

It's time to once again break out your Marketing Strategy and begin to incorporate Social Networking into your strategy for growing your market presence and your traffic. You have come a long way, and now in Stage 4 you will doing things that require you to go back to many aspects of Step 3 to properly gauge the outcome of what you are implementing, such a Social Media.

Sirius Solution works with a variety of Social Media platforms, with 4 primary platforms at it core. Sirius Solution works with a variety of Social Media platforms, with 4 primary platforms at it core. Sirius Solution works with a variety of Social Media platforms, with 4 primary platforms at it core. For example, when you do several things to "Expand & Grow", you will need to "Execute & Adjust" some things again with other aspects such as Web Analytics to let you know the results of your work, keeping the things which work and getting rid of the things with little to no impact.

Not only does working with social networks greatly increase you link traffic, it also does some real magic for your link popularity in the search engine. Its the opposite of "guilt by association, a search engine will come to the conclusion "Here is a popular link on a very popular site, the business is popular". The more links back to your business site from other sites, the more popular you are on the web, especially if those other sites where your link is found are very popular. Sirius Solution works with a variety of Social Media platforms, with 5 primary platforms at it core, and more are used as a need arises and when one is comfortable with the current workload.

Let Us Implement your Social Networking Professionally!

YouTube

YouTube is a video sharing site which allows users and organizations to upload videos, share them, and have discussions on them. The aspect one should focus on as an internet business is the custom branding of a video channel, or the homepage of a organization or individual on YouTube. You may be wondering "I am not planning on uploading any videos, why is this important to me?" Well it's simple, you can guarantee there are many videos on YouTube that cover your area of business in some way, and there are millions of users visiting daily to watch them.

An internet business owner can completely customize and brand their YouTube channel to match and advertise the business and services, then create custom play-lists of relevant videos from others to be placed on your channel. This allows one to funnel traffic searching for specific types of information, right into a business' capable advertising hands.

Create a YouTube account

FaceBook

FaceBook is a social networking platform containing millions of personal profiles (potential clients). However, the profiles are not what make FaceBook a strong ally for your internet business, its the branded business pages that you can create. Having a business page on FaceBook allows you to have fans, share new articles, post updates, and much more to that large amount of profiles on the site.

Consider the percent of the population that may be interested in your business, then take that exact percentage from the number of people logging into FaceBook every month, and you can quickly see the potential here.

Create a FaceBook account

Twitter

Twitter is a Social Bookmark update service which allows for the posting of quick "blurps" or quick links to other articles, which are known as "tweets" in common internet lingo. Twitter is handy when updating a large group of people on some quick news or tip, or to alert then of a new article being posting on a different site, such as your blog or FaceBook.

Twitter posting has a limit of 140 characters, which is very much on purpose to keep the site grounded to its purpose, which is that is status and quick updates.

Create a Twitter account

Digg

Digg is a social bookmarking site which will allow you to send updates as to when a new article is posted, and will encourage others to rate your article with their system known as "digging". A person who likes your article will "digg" your article by clicking on a button, and your article will then have a greater presence on Digg.com, growing as your digg count increases.

This can be very handy, as many other sites can have built-in systems which provide a link for an article to be digged, such as on your blog or website, right near the article for easy access to the user. 

Create a Digg account

LinkedIn

LinkedIn is more of a entrepreneur profile site, where individuals can list their expertise, their business information, and network with others who also have profiles on LinkedIn. Being found on linked in not only increases traffic, but also works well for link popularity in search engines, as mentioned previously.

LinkedIn is a very reputable site for maintaining your business profile online, and has been integrated with many other tools to help give your internet business a presence on the web. 

Create a LinkedIn account

Create your OWN Social Network

A very effective method for driving traffic to your site is in the creation of your own social network. Now don't worry, you don't need any programming knowledge to do this, however there are some things you should know in order for it to be successful.

• Ning
• Drupal

We recommend Ning for your social network, it is a proven technology, is highly flexible, and has many great benefits.

Create a Social Network on Ning

Continue to Tweak your Strategy